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Privacy policy

Last updated: 27th December 2025

Pride Foods is a trading brand operated by Dominus Fortitudo Limited (“we”, “us”, “our”).

Dominus Fortitudo Limited is registered in England and Wales and operates the Pride Foods brand across the UK and European Union territories.

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase products from us.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR.


1. Who We Are (Data Controller)

Data Controller:

Dominus Fortitudo Limited

Trading as: Pride Foods

Registered in: England and Wales

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

Email: privacy@pridefoods.co.uk

We are registered with the UK Information Commissioner’s Office (ICO) and pay the required data protection fee.


2. What Personal Data We Collect

We may collect the following categories of personal data:

Information you provide directly

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Phone number
  • Order details and purchase history
  • Communications you send to us (emails, messages, enquiries)

Information collected automatically

  • IP address
  • Device and browser information
  • Website usage data (pages viewed, time spent, referring URLs)

We do not knowingly collect personal data from children.

 

3. How We Use Your Personal Data

We use your personal data only where necessary and for legitimate business purposes, including:

  • Processing and fulfilling orders
  • Delivering products to you
  • Taking payment and preventing fraud
  • Communicating with you about your orders or enquiries
  • Providing customer support
  • Complying with legal and tax obligations
  • Improving our website and customer experience

We do not sell your personal data.

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: To fulfil your order and provide purchased products
  • Legal obligation: For accounting, tax, and regulatory compliance
  • Legitimate interests: To operate and improve our business (e.g. basic analytics, fraud prevention)
  • Consent: Where you have opted in to receive marketing communications (you can withdraw consent at any time)


5. Ecommerce Platform and Data Processing

Our online store is hosted on Shopify.

Shopify acts as a data processor on our behalf and processes personal data only in accordance with our instructions and applicable data protection laws. Shopify provides appropriate technical and organisational measures to protect personal data.

We do not independently export or transfer customer data to third-party platforms outside our ecommerce and fulfilment requirements.


6. Sharing Your Personal Data

We only share your personal data where necessary to operate our business, including with:

  • Payment processors (to process payments securely)
  • Delivery and courier services (to ship your orders)
  • Professional advisers (accountants, legal advisers, where required)
  • Public authorities (HMRC or regulators, where legally required)

All third parties are required to handle your data securely and lawfully.


7. International Data Transfers

We do not intentionally transfer your personal data outside the UK or European Economic Area (EEA).

Where our ecommerce platform provider (Shopify) processes data using global infrastructure, appropriate safeguards are applied in accordance with UK GDPR and EU GDPR requirements.


8. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy, including:

  • Order and transaction data: retained for legal and tax obligations (typically up to 6–7 years)
  • Customer communications: retained as long as reasonably necessary to resolve enquiries
  • Marketing data: retained until you withdraw consent or unsubscribe

When data is no longer required, it is securely deleted or anonymised.


9. Your Data Protection Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Object to processing based on legitimate interests
  • Request restriction of processing
  • Request data portability
  • Withdraw consent at any time (for marketing)

To exercise your rights, please contact us using the details above.


10. Complaints

If you believe your personal data has been handled unlawfully, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office

Website: ico.org.uk


We encourage you to contact us first so we can address your concerns promptly.


11. Cookies

We use cookies and similar technologies to operate our website and improve user experience. You can manage or disable cookies through your browser settings.

For more information, please see our Cookie Policy (if applicable).


12. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or significant effects on individuals.


13. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised “Last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:


Pride Foods UK/EU

Operated by Dominus Fortitudo Limited

Email: privacy@pridefoods.co.uk