Mobile Terms of Service

Pride Foods UK/EU

Last updated: 27 December 2025

This SMS Privacy Policy & Mobile Terms (“SMS Terms”) explain how Pride Foods uses SMS (text messaging) to communicate with subscribers and how your personal data is handled in relation to SMS messaging.

Pride Foods is a trading brand operated by Dominus Fortitudo Limited (“we”, “us”, “our”).

1. Who We Are

Data Controller:

Dominus Fortitudo Limited

Trading as: Pride Foods

Registered in England and Wales

Contact email: info@pridefoods.co.uk

We are registered with the UK Information Commissioner’s Office (ICO).

 

2. What the SMS Service Is

By subscribing to Pride Foods SMS messages, you agree to receive text messages from us, which may include:

• Order and delivery updates
• Customer service messages
• Promotional messages and special offers
• Cart reminders or account-related notifications

Message frequency varies.

3. Consent to Receive SMS Messages

How consent is given

You will only receive SMS messages from us if you have explicitly opted in, for example by:

• Ticking an SMS opt-in checkbox at checkout or account sign-up, or
• Providing your phone number and confirming consent via a sign-up form or keyword reply

Consent to receive SMS messages is not a condition of purchase.

Legal basis

We process your mobile phone number for SMS messaging on the basis of:

• Consent, in accordance with UK GDPR and PECR

We keep a record of when and how you provided consent.

4. How We Use Your Mobile Number

Your mobile number is used only for:

• Sending the types of messages described in Section 2
• Managing your subscription preferences
• Providing customer support relating to SMS communications

We do not sell or rent your mobile number to third parties.

5. SMS Service Providers

We use third-party service providers to send and manage SMS messages on our behalf. These providers act as data processors and are contractually required to protect your personal data and use it only in accordance with our instructions and applicable data protection laws.

Your mobile number is not used by these providers for their own purposes.

6. Charges

We do not charge for SMS messages sent by us.

However, message and data rates may apply depending on your mobile network provider.

7. Opting Out

You can opt out of SMS messages at any time by:

• Replying STOP to any message, or
• Using the unsubscribe link provided (where applicable)

Once you opt out:

• You will no longer receive marketing SMS messages
• You may still receive essential service messages if required by law (e.g. transactional confirmations already in progress)

8. Help and Support

For help, you can:

 

• Reply HELP to any SMS message, or
• Contact us at info@pridefoods.co.uk

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time

To exercise your rights, please contact us using the details above.

10. Data Retention

We retain your mobile number for SMS messaging only while:

• You remain subscribed, or
• It is necessary to comply with legal or regulatory obligations

If you unsubscribe, your number will be removed from our SMS marketing list within a reasonable period.

11. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

 

 

12. Liability

We are not responsible for delayed or undelivered messages due to factors outside our reasonable control, including mobile network issues or carrier failures.

13. Changes to These SMS Terms

We may update these SMS Terms from time to time.

Any changes will be posted on this page with a revised “Last updated” date.

14. Related Policies

These SMS Terms should be read together with our:

• Privacy Policy
• Terms of Service